Branding
At the centre of a school’s communication system is its brand – the school’s signature appearing on the website, the prospectus, within advertising or even welcoming signage. A brand sets the school apart from its competitors, representing everything it says and does. A successful brand is however more than just a logo and needs to encompass most of the following:
- Logo / shield / crest
- Lettering for the school’s name
- House colour system
- Stationery style
- Design style of external marketing materials and website
- Design style of internal communication materials
- Photographic style
- Inscription
- Font style
- Messaging
- Tone of voice
MAXX Design knows how to research, plan and implement branding systems and brand guidelines for schools and so we can create a simple and effective system for your school.
Read our branding case study of Elstree School
Read related articles:
